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120: Using a CRM To Improve Your Flipping Business

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Mike Cowper

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In episode 120 of the FlippingJunkie Podcast, Danny is joined by Mike Cowper to discuss how he got into real estate investing, his rapid growth, and how he did it all with the help of a CRM software.

After tossing the idea around for many years, Cowper jumped into the industry in 2014 when he realized that it was time to stop talking about it and finally make it happen. He started out by trying to obtain as much knowledge as he could by joining every group and attending every meet-up, constantly surrounding himself with people who were better than him at what he was trying to accomplish. Through the help of a mentorship program, he quickly bought his first house.

Cowper went on to work for Mike Simmons, a real estate investor who at the time was moving toward wholesaling rather than flipping. With a strong sales background, Cowper had a skill to offer Simmons so it became his responsibility to acquire properties. Now the two have a division of labor that allows for a system of checks and balances and really pulls to each of their strengths, and both credit their success to “creating systems, processes, and hiring people,” which ultimately pushed their business from earning $250,000 a year to $1,000,000 a year.

Cowper later discusses his hiring process with Danny, and how he’s found a great significance in systemizing the entire process. He compares it to his LeadPropeller website, saying “We always want to find leads, you have to do that with people also.” This leads to a conversation about the necessity of software to help your flipping business. Danny and Cowper discuss the problem with the automation software available now, and Cowper shares how his current systems are unreliable and often make mistakes that have the potential to cost his business money. He states how this is not just an issue of liability, but an issue of credibility in how his business is perceived by the public. Ultimately, he hopes to find a CRM software for his flipping business that will make him feel confident that things are going to be taken care and can trust the system and let the stress go, and mentions his eagerness to see how FlipPilot will solve any problems he’s currently facing in running his business.

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