Danny shares how he gained clarity for where he wants his business to go which is driving him to massive success.
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Show NotesJoin Danny for a live workshop at https://forefrontcrm.com/workshop to find out how he took his business from doing 1 out of ever 45 leads becoming a deal to 1 out of just 5 leads becoming a deal.
In this episode, Danny shares how he went from working really hard but not feeling like he was making much progress and what he learned to overcome that. He is now passionate again about what he is doing because he has a very clear vision of where he is ultimately headed.
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Episode Transcription1
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Danny Johnson: Everybody welcome back to the flipping junkie podcast it’s been a while so it’s been several months, I think, since i’ve had an episode on here but i’m telling you.
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Danny Johnson: i’m going to be a lot more consistent with it again and getting fired up about it again, because you know, to be honest, I kind of got you know busy making progress, but in my businesses but feeling like.
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Danny Johnson: That progress wasn’t really directed in the right direction right, it was too vague as to where I was going with what I was doing.
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Danny Johnson: And you know honestly I got a little bit burned out there, so that’s what I want to talk about today it’s just going to be a quick talk with me and what i’ve been.
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Danny Johnson: kind of up to and the the insights that i’ve gotten recently getting fired up again about you know what i’m doing and what that look like what it did, because it goes back to.
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Danny Johnson: You know, even the flipping business early on in my real estate investing business, you know hitting those those valleys of just feeling like you know, like working really, really hard.
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Danny Johnson: and making progress, but but it not seem to be very gratifying like like like i’m getting a lot done.
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Danny Johnson: But it didn’t feel like I was really getting closer to where I wanted to be if that makes any sense there’s almost like pushing through and willing and.
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Danny Johnson: working hard through willpower but but not feeling the energy and the motivation and the excitement of the business like it was when I first got into it and maybe you’re feeling that way too.
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Danny Johnson: If you are hopefully what I talked about today in this episode will help you out because it’s it’s truly helped me out and.
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Danny Johnson: You know i’m just going through that again right now.
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Danny Johnson: And so it’s real fresh I really want to talk about you know what what made the change in my flipping business early on real estate investing business.
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Danny Johnson: And now, in my software business and what’s got me fired up again and excited about like what i’m doing every day, making progress towards.
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Danny Johnson: Where i’m wanting to go and it feels really good and it’s really getting me, going so I want to share that with with everybody listening and hopefully it’ll help somebody out there if you’re listening and you feel like.
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Danny Johnson: You know, like you set yearly quarterly goals, only to watch those change within like the first couple weeks.
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Danny Johnson: And that might be something that’s very fresh right now, because we just started the New Year not too many months ago into the second quarter now.
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Danny Johnson: And you know if you’re if you’re not even looking at your in your bulls anymore that you just set for 2022 or you’re not you know you haven’t set your quarterly.
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Danny Johnson: Yet you know, maybe this talk will help you get to where you’re doing that, so the first question, I want to ask that’s really relevant to this is, do you have a vision for what your company in your life is going to look like.
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Danny Johnson: Do you have a vision for what your company in your life is going to look like the hinges everything hinges on that.
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Danny Johnson: Everything that will be talking about today hinges on that and i’ll get into that dig into it in a little bit more detail but.
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Danny Johnson: really consider that take some some time to really consider do I have a clear vision for what my company, not only the company business, but your life to look like okay.
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Danny Johnson: So i’m going to start with the story of when this all happened for me back in the real estate investing business, so we were at a place where you’re generating a couldn’t good amount of deals per year we’re doing really pretty well.
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Danny Johnson: But the business was basically built on to in order to grow, we needed more leads we just had to keep cranking we need more leads need more leads, we need, we need more leads.
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Danny Johnson: And we had to to work really hard to do that, and at that time it was just my partner and I doing the entire business doing wearing all the hats and generating all those leads.
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Danny Johnson: And there was there was a lot of inefficiencies in there, there was.
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Danny Johnson: You know there wasn’t a clear goal of of what we were trying to accomplish profit wise business wise and really what that resulted in.
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Danny Johnson: Was this whole just wanting more and maybe maybe that resonates with you, maybe you’re just like I just need to grow this and then i’ll figure it out right it’ll take care of itself if I just get enough deals with enough profit.
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Danny Johnson: To, then you know work itself out to where i’ve got the lifestyle that I want all that good stuff.
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Danny Johnson: You probably see where i’m going with that right, so we were at a point and at one point where we were doing about it took 45.
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Danny Johnson: Qualified leads, these are motivated sellers that was saying hey making all from my house.
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Danny Johnson: To get each deal, so it took us 45 of those leads to get us a deal at that point in the business, where I was pretty inefficient we didn’t have a clear vision of what we wanted the business to look like.
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Danny Johnson: We didn’t know we were just working right we’re working hard saying as soon as we get to this point it’s going to work itself out we’ll get it figured out okay so.
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Danny Johnson: We were there doing that for a while, for many years, actually right and doing more and more, but getting more and more burned out.
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Danny Johnson: Okay, we eventually got to the point, though, where we got to it where it only took five leads to get a deal so from 45 leads to deal to the point where we got five leads to get a deal and that really completely created a lifestyle shift.
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Danny Johnson: that allowed us to do so much more it really changed things but we had to have that vision of what we wanted the company to look like to get there.
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Danny Johnson: And this also required a mindset shift right because you know as as a mentor of mine in life and and in business.
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Danny Johnson: Has tells me all the time you can’t get there from there, you cannot get there from there, meaning.
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Danny Johnson: you’ve got beliefs right you’ve got beliefs that needs to change there’s a mindset shift needed to change because where you’re at is not going to allow you to get to where you’re going without that.
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Danny Johnson: And so it’s really important, if you want to learn more about the specifics of what we did.
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Danny Johnson: Exactly to go from that 45 leads per deal to five leads per deal.
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Danny Johnson: And how we broke that down and actually did that it’d be it’d be a whole podcast when it’s a probably several like a series, and maybe i’ll do that, but for now i’m Actually, I decided to put on a live workshop, so this is will be a zoom call.
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Danny Johnson: A live workshop and i’d love for you to join me if you listen to this right now.
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Danny Johnson: Even if if you’re listening to this episode and it’s been out for several months, I still want you guys to go to this URL because i’m going to be doing this probably every two weeks, maybe every week eventually.
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Danny Johnson: But I want to put on this workshop, because it really helped us transform our business.
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Danny Johnson: And and get those insights that helped us grow from 45 leads to a deal to finally it’s pretty cool because that created that lifestyle shift that required a mindset shift that I want to help you get to as well, if you have not already made it.
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Danny Johnson: You can register for free over at forefront CRM and.com slash workshop so that’s Fo R E, F R om T CRM comm slash.
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Danny Johnson: workshop forefront crm.com slash workshop registered for free i’d love to see you on that workshop on that zoom call.
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Danny Johnson: And and learn those things I love sharing that stuff because it was huge it was pivotal and in my business, and in my business growth and my growth as a business owner and a leader.
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Danny Johnson: So it’s it’s awesome i’m looking forward to share it with you guys so head over the forefront here i’m COM slash workshop and register for that and we’ll see you on that.
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Danny Johnson: All right, if you’re listening to this right was episode comes out that’s next Tuesday so just a little less than a week.
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Danny Johnson: But like I said i’ll be continuing to do that so there’ll be a date on that website if it’s another date from that date.
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Danny Johnson: Alright awesome see you guys there, so if you’re a pauses go to do that, and they come right back that’d be great alright.
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Danny Johnson: So with that shift right with the shift of getting clarity that i’ll be talking about during the workshop.
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Danny Johnson: And having the vision for the company and then executing on that and creating that that difference which i’ll be also covering right now little bit with what i’m doing what happened in the software company where it’s really helped.
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Danny Johnson: You know what what that allowed me to do was to have the time because I was no longer working on all those things and working so hard because we didn’t need to we didn’t need.
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Danny Johnson: generate so many leads to get a deal, so it became a lot less work right more profit less work all that kind of good stuff what everybody really wants.
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Danny Johnson: And that gave me the freedom to really work on another passion of mine, which was a software company, first with.
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Danny Johnson: Lead propeller I know many of you were customers our customers have lead propeller that’s awesome but now, with forefront CRM.
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Danny Johnson: forefront CRM is our CRM software and you know that big shift in that that the real estate investing business allowed me to go into working on those things which, which is a big passion of mine, I love.
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Danny Johnson: Software I love figuring out solutions to things and making you know just making it better and always working on that so.
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Danny Johnson: But over time now i’ve ended up feeling the same with the software business out of it, as I had with the flippin I had fallen into the same exact trap where.
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Danny Johnson: There was kind of a vague idea if I want to create this right, I want to create this amazing CRM system which which we already have and it’s already out and all that stuff we’ve had around for years, but.
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Danny Johnson: It was just a vague idea right of like what what exactly is this going to be besides an awesome CRM system right there has to be some bigger idea here.
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Danny Johnson: We just lacked the vision right just lacked the clear vision of what I wanted that to be an in and again, just like in the flipping business.
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Danny Johnson: You know, I was just working hard saying well as soon as I get more success in this it’ll make itself clear it’ll it’ll just make it self clear or figure it out.
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Danny Johnson: As I go, which I think in the very beginning of any business probably is necessary to get the ball rolling in the business, but after a little bit of time after you’ve gotten that point of.
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Danny Johnson: Okay, we figured out this things is the steps that we need to take as far as like you know.
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Danny Johnson: Every business needs the marketing right, you need to be generating leads and doing some deals and all that kind of stuff right, but you need the vision.
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Danny Johnson: Of where you want that eventually to go right and not just the business self, but your life because you know how you want your life to be.
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Danny Johnson: is going to dictate what you want your business to be like as well, and your part in that business and so that’s what I want to talk about right now, you know it gets it gets into the the.
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Danny Johnson: This this the story that I used to tell and I forgot, where I heard this but it’s basically you know, like where you know you’ve got a whole team of.
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Danny Johnson: Four servers or whatever and lumberjacks and you’re in this forest cut now these trees everybody’s working their butts off in falling trees left and right right.
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Danny Johnson: One then somebody climbs one tree and looks out over the forest and says oh my gosh we’re in the we’re in the rainforest right so you’re working everybody’s really working hard.
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Danny Johnson: But they didn’t realize that they were working in the wrong forest right, so they made some progress, but it wasn’t the right progress and that required having that vision.
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Danny Johnson: Where it’s that same thing of of taking time to climb that tree and look out and say man is this really.
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Danny Johnson: You know, going in the direction of what I want in my life and my business and in clear terms.
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Danny Johnson: you’ve got to to really look out there, like look out there 20 years from now, right 20 years from now, what do I want my life to look like, how do I want to be operating my business, what do I, my business look like.
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Danny Johnson: And then come in and do that again 10 years right 10 years from now, what do I want these things to look like.
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Danny Johnson: And they should be putting you on that path to the 20 year right, you have to be real honest about is is me being what i’m saying I wanted 10 years.
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Danny Johnson: On the path to what I want in 20 years right and then come in to five years and do the same thing five years ought to be a little bit more detail right because it’s not that far out, but it also needs to to be on the path to the 10 year and if you’ve not done this exercise.
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Danny Johnson: Who is it frank Kern marketer I had seen a talk that he did years ago where he talked about your perfect average day, and you know just like you, you write down when I wake up i’m here sense.
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Danny Johnson: You know what you see who you’re with what it’s like and what your day is like right walk through that day really imagine that day and what do you want to look like.
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Danny Johnson: And it’s when he said it, he said it’s your perfect average day because.
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Danny Johnson: You can’t just say well i’m gonna go out have a bunch of fun all day long because it’s not you know, like like oh i’m going to sit on the beach.
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Danny Johnson: from nine o’clock till two o’clock and then i’m going to go and go to a bar for a little bit or something I mean you just can’t have.
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Danny Johnson: That that’s going to get will really quick so it’s like what realistically, is a good day in your life and 20 years from now 10 years from now, five years from now.
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Danny Johnson: And then brandon Turner told me to get this book called vivid vision several years ago and I did.
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Danny Johnson: it’s a very quick read, so if you’re not a reader I think that this is still like you will want to read this book because it’s really quick.
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Danny Johnson: easy and kind of gives you some guidelines to mapping out in vivid detail what you want your life to look like.
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Danny Johnson: Okay i’ve said this before, if you listen to podcast long time you’ve probably heard this before talking about vivid vision setting what you want your business to look like and all that kind of stuff.
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Danny Johnson: But what’s new that I haven’t said before, is anytime I had been asked to map out 20 years or even 10 years I don’t know that I really did it if I did it was super quick and just you know I didn’t really take much time to really consider because I was of the mindset of.
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Danny Johnson: things change so fast, I have no idea what i’m going to want in 20 years I have no idea it’s kind of a waste of time for me, excuse me to.
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Danny Johnson: consider what that looks like when I have no idea really what that was was just a cop out not to try to take the time and really figure out what I want it right and sometimes we do this when we’re caught up in you know our family our business our Community, the things that we’re doing.
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Danny Johnson: We do 10 I didn’t plan on talking about this, but it’s just coming up, we do tend to really think about well i’m doing all this for my family for.
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Danny Johnson: My business for my team all this kind of stuff but you really got to consider what you want yourself right, because if you’re doing always things for other people, which is great and i’m not saying don’t do that.
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Danny Johnson: But make sure that you take the time to understand what you want right what what, in your life are you not clear on what you yourself want for you.
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Danny Johnson: Okay, and so maybe that is one reason why I didn’t actually write down those 20 year tenure, but now i’ve got a new mentor in the software business great guy.
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Danny Johnson: he’s exactly where I want to be and what I want my company to look like you know he’s kind of achieved that and so it’s awesome that working together super grateful forum.
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Danny Johnson: And you know, one of the first exercises that we had is he told me right, you know right out the the 20 year 10 year and five year and then we’ll go from there and, and so I went ahead and did this, and it was pretty eye opening because.
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Danny Johnson: It was worth it, to take the time and and maybe i’m just at a place where I was better able to see what I want for me as well, which is, which has been great so.
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Danny Johnson: Hopefully you have that experience and I encourage you to get vivid vision, you can get on Amazon, I think you could probably read it within.
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Danny Johnson: You know, an hour I think if you get the audio maybe it’s only like 30 minute audio or something but.
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Danny Johnson: it’s a real quick thing I encourage you to do it and then take the time go somewhere quiet go somewhere we’ve got several hours we can really consider this kind of thing.
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Danny Johnson: And it don’t feel like it’s going to be set in stone, like you know you got to have it nailed down and you don’t want it to ever change it probably will change over time.
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Danny Johnson: But you got to have that destination planned out so that you can make decisions right now on what you’re doing because you’re going to go 20 year 10 year five year.
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Danny Johnson: And what that did was made it so that my planning for three years from now, and then one year from now, and then my quarterly goals for this year.
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Danny Johnson: are aligned with those longer term goals right So if I said something for five years, my three year might.
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Danny Johnson: change if I hadn’t had that five year plan there, because if I want to be at a certain point in my business where i’m only doing vision right i’m working vision of the company not strategy.
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Danny Johnson: That i’m going to have to have somebody in place at a certain time in between them.
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Danny Johnson: To facilitate that to make that happen right, so it really shows you by setting those goals and then even financial and and metrics that you want for for some of those.
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Danny Johnson: shorter years, like the one year three years, five years, you can you can do that you’re going to have to get realistic on what’s going to take to get to that kind of.
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Danny Johnson: Revenue profit for your business right that’s going to dictate sort of some of the things that you need to be thinking about now for long term planning for actual long term getting to where you want to be, and I think that’s really what was missing a lot for me was.
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Danny Johnson: You know, making those decisions now to prioritize certain things that I wouldn’t think was even necessary this early on, is now becoming clear.
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Danny Johnson: That I need to kind of plan for those things now so that I can get to that place because, if I didn’t have that it would probably just be more of the same three years from now i’d probably doing be in same place doing more of the same.
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Danny Johnson: Because I didn’t have that vision that was guiding me that was helping me plan, right now, this quarter for this year, three year five year 10 year 20 all right.
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Danny Johnson: So it also made me feel like everything I was doing is moving in that right direction that I really wanted.
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Danny Johnson: So now every day it’s kind of like Okay, well, I know that for this quarter, I need to get these things done, and this week and i’m not a real rigid guy I cannot stand.
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Danny Johnson: You know time blocking stuff like that it does not work for me it’s not good for me I don’t feel good does not energize me but.
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Danny Johnson: Having those quarterly things and then making progress towards them, because I know they’re aligned with all of these other longer term goals, it feels good I feel motivated energized.
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Danny Johnson: Because i’m not wasting energy i’m not doing things that i’m not sure about making a difference right we’re just doing more of the same instead of working on the bigger dominoes.
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Danny Johnson: Instead of all the little ones right knock over that giant domino that knocks over all the rest and so that’s what it does for did for me and is doing it for me, and I hope that it can do the same for you.
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Danny Johnson: And that gives me energy to be creative, which is awesome because now i’m looking longer term.
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Danny Johnson: Which i’m telling you these ideas are just common right like this the creativity is back and that for me is the fun part of business, creating.
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Danny Johnson: Having that creativity be there because you know, to get to this other point now a sudden got these big ideas in that that created that mindset of shift like my other mentor you know you can’t get there from there.
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Danny Johnson: And so now with this vision and then you know, having that that planning that’s coming from a different angle from a different perspective of the longer term stuff.
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Danny Johnson: That creativity is coming in, so it’s it’s incredibly powerful incredibly awesome and yeah So this has been been good, I really enjoyed doing this, so.
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Danny Johnson: Be more for me on the podcast be regular again and i’ll be having some interviews, but I want to do a lot of these things about things that i’m learning things that i’m doing in.
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Danny Johnson: My business to help you also, hopefully with anything that resonates with you that you might be experiencing as we go along, I love sharing that kind of stuff.
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Danny Johnson: Alright, so we’ll go ahead and end our podcast here like I said i’m doing that workshop i’d love for you to join me.
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Danny Johnson: To to look at how we went from 45 leads per deal to get a deal to five leads to go to be and what that did for.
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Danny Johnson: A big change in the business in that mindset set shift that was required for that so join me for that forefront CRM comm slash workshop.
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Danny Johnson: forefront CRM comm slash workshop one word workshop w O w Wo rk s H O P we’d love to see you there have a great week everybody i’ll talk to you next time.
