Picture of absentee owners run down house put on a postcard.

3 Little-Known Postcard Ideas For House Flippers

Danny Johnson / 18 comments

Your post card in the trash with the other mail is not doing you any good.

Wouldn’t it be nice to have a postcard that stands out in the pile of mail motivated sellers receive each and every day? Something that will make them pause and take notice. Something that will entice them to read the whole thing and really take the message to heart.

That’s the point isn’t it. For them to get the message and take action. That’s what we want.

Here are three post card ideas that are sure to do that for you. I dug them out of my old files where I keep marketing ideas.

The first two are not inventions of mine. I wish I could claim them as my own, but they were picked up over the years from some course or forum or just a conversation I had with another investor. The third one is an idea I got from other general marketing materials that I adapted to buying houses.

Not many people know about these and I’m happy to bring them out and share them.

Picture of their House Postcard

This one is absolutely guaranteed to get their attention. This is where you find vacant or really beat up houses and write down the address and take a picture of it. You then find out the owners address from the tax appraisal district (most are online – search for ‘[your county] appraisal district’). Go online to a postcard printer (vistaprint.com or similar) and create a postcard with the picture of the house for the front of the postcard and put your message on the back.

Your message can be as simple as, “Did you realize your house looked like this?” You could then go on to be empathetic and let them know that it happens to a lot of people. Let them know that you want to help. You can pay cash and buy the house as-is. Etc.

You can have the postcard company mail it directly to them after it’s printed.

When the homeowner opens their mailbox and sees a picture of a house they own, you better believe they are going to be curious. It might even darn well freak them out. That may be a problem for some people but for others it is a revelation. They may not be aware of the state of the property. Or, they may have just been ignoring it because they didn’t want to deal with the problem.

This puts the problem in the forefront of their mind and you are there with the solution to their problem. Talk about timing.

handwritten postcard for finding houses to flip

The Handwritten Postcard

This one can be done in batches for several properties or personalized for each one. It is simply a handwritten message on one side and your marketing message typed on the back with a call to action.

Just use a black sharpie marker and write a quick and simple message that will grab their attention. Some ideas are things like, ‘That problem property doesn’t have to cause you any more headaches. I want to buy it, CASH!’, ‘Don’t let those tenants take advantage of you any longer’, ‘I’ll buy your house today and pay cash for it.’

Don’t put a lot of stuff on here, just something that will make them have to take notice. Remember to keep it within 4″x6″ or 5″x7″ or whatever size of postcard you are going to use. Resizing images can cause them to look “fuzzy” and digital. You want it to look like you actually wrote the message on the card yourself.

Take your written message and scan it with the highest possible settings. Take that image and upload to the post card printer’s website. Type up your message for the back of the card and don’t forget the call to action. This is something like, ‘Be sure to call today as I am only buying a certain number of houses in the area. Call now.’

article postcard for finding flip houses

The Advertorial Postcard

I’m awfully proud of this one. This one is basically made to look like a newspaper article.

What you do to make it look like a newspaper article is type it up as 2 columns of text and have a headline at the top. Put a border around it or simulated paper tear graphics to make it look like it was torn out of the paper or cut out.

The headline should be an attention grabber that seems newsworthy. For example, ‘In a slow housing marketing, local couple buying houses fast.’ or ‘Unwanted house? Local company paying cash for houses.’

The message should be written as though you were interviewed by the newspaper. You would think this would be difficult to do. That’s what I thought. But, as soon as I got the idea for the article, the wording just flowed. Read the newspaper for examples and ideas.

If you have testimonials, be sure to include one or a couple. You can do this by stating, ‘Mr Smith happily sold his unwanted house to Danny. This is what he had to say, ‘[insert testimonial here]’.

You could print this one at home with thin card stock. I just don’t like to recommend printing cards at home because it just takes up too much time trying to get everything right….and I always had trouble with printers getting all clogged up.

The great thing about this one is you can probably use it pretty much as-is for a press release. Check out PRWeb.com. That can be great way to have local news pick up your story.

Your Turn

Do you have any creative postcard ideas? If so, please don’t hesitate to share them in the comments below. Even if you haven’t ever used them or just thought of something, share it.

Also, the ‘like’ button up there is looking a little lonely, why not click it? Thank you.

If you are interested in more marketing ideas, here are 57 motivated seller marketing ideas.

Thanks for visiting.

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18 awesome responses to “3 Little-Known Postcard Ideas For House Flippers”

  1. Bob C on

    I love the idea of their house on the front of the post card. I had a similar experience to this when I got a (one of many I get each month) postcard about a month ago:
    -It had a picture of a Mooney airplane on the front (same as I own)
    -There was no note on the back (just a return address – no company name)
    The biggest hook was the BIG URL across the face of the card:
    http://www.MooneyProgram.com/%5Bmy tail number]

    Wow! That got my curiosity up!!
    Got home. Plugged that URL into the browser and.. It was a pitch from an airplane broker/dealer wanting to buy my plane.

    I’ve saved it as an awesome idea.

    Also: I’ve thought about adding a picture of the house to my initial letter if it has an absentee owner. I’m thinking they may not have seen it in a long time, or have a inaccurate memory of how it looks (memory can do funny things).

  2. Melodee Lucido on

    Great article Danny. Over the years I’ve always hand written a brief note—in red—on the face of the card. It causes them to stop for a second before trashing it. Sellers have told me many times that the note is why they called. Something simple like, “Get rid of the house headache” or “I’m ready right NOW” It does take a bit of extra time—for my assistant–but it’s worth it.

  3. Timothy on

    I was loving the picture of the house as well, but have you had any negative returns on that? I know when I did a letter campaign, I’ve received a call saying I was trying to steal a house from his mom.

  4. Andrew McCauley on

    I know in this day and age of online marketing and so much competition, simple ideas like this still work very well…. in fact sometimes even better than they used to. If you can capture something that is personal to the reader, it will get their interest every time. Great timing for this article as my wife and I were only talking about some of these similar tactics tonight.
    Great article Danny, thanks for sharing

  5. greg h on

    loved it. to good.

  6. Elizabeth Blazina on

    Great ” outside the box” thinking. Sometimes the smallest details make the difference!

  7. Andrew Howerton on

    awesome stuff here! would you recommend using these same messages you mentioned above if starting my business with mainly just birddogging and some wholesaling but not having the intention to actually buy; i.e., that you’re willing to actually buy it cash? Or is it better to be more honest and communicate that you’d love to get it sold for them? I’d imagine this would probably result in less leads if you went with the latter but would like your take. I wanna get leads but don’t want to burn the bridge by being misleading.

  8. Kyle on


    The 2nd postcard, with handwritten message. Can you have those printed with each address of the property you’re mailing to? Mail merge? If so, where?

    I don’t think Office Depot or Staples and do it…



  9. Ian Kuchman on

    Really good post card ideas here. I really like the picture of their house on the card for targeted sellers.

    How many times do you send a post card/letter to a particular potential seller before you suspend? Also, how often is a particular seller getting a mailing from you?